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Datadog seeks an experienced Senior Account-Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on the Commercial (SMB) segment. You will design and execute an integrated, multi-channel ABM strategy spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels in close partnership with sales leadership.
Key responsibilities include developing a comprehensive multi-channel marketing strategy to drive pipeline growth; supporting the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs combining digital tactics (paid social, programmatic display) with dedicated field plays (direct mail); serving as both strategist and operator for the region; architecting operating models and playbooks for dedicated programs; establishing reporting and measurement frameworks to evaluate performance; maintaining flexibility across channels to prioritize tactics delivering greatest pipeline impact; and demonstrating strong executive presence partnering with sales leadership and cross-functional teams.
You bring 9+ years of experience in demand generation, field marketing, or growth marketing within B2B SaaS, with a demonstrated track record of driving pipeline or opportunity growth for a segment, region, or business unit. You have 2+ years running account-based marketing programs and are a seasoned marketing professional capable of building channel strategy from the ground up with strong understanding of sales processes and goals. You possess strong working knowledge of paid media with ability to direct strategy and evaluate performance across channels, proven experience planning and executing marketing events (dedicated program series, executive forums, sponsored events), excellent communication skills, and experience with CRM platforms (Salesforce, HubSpot), advertising platforms, ABM platforms (Demandbase, 6Sense, Terminus), and marketing attribution tooling.
