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Qapita is an equity management platform serving enterprises across Singapore, India, Indonesia, and the United States. The company provides software solutions for cap table management, ESOPs, and shareholder liquidity programs.
You will drive organic search visibility and optimize content performance as an SEO Analyst. This is a hands-on role combining technical SEO execution, analytics, and agency coordination.
Key responsibilities include:
• Conduct technical site audits using Screaming Frog, Semrush, or Ahrefs to identify and resolve crawl errors, broken links, indexing issues, and performance bottlenecks.
• Execute on-page and structural optimizations for both traditional search engines and AI search platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews).
• Perform keyword research, search intent mapping, and content gap analysis to support growth strategies.
• Implement structured data, Schema markup, and FAQ sections for Answer Engine Optimization (AEO).
• Manage on-page changes including meta titles, internal linking, and track progress.
• Serve as primary contact for external link-building, outreach, and digital PR agencies.
• Review and approve link-building targets, guest post opportunities, and media placements to maintain editorial standards and domain authority.
• Monitor agency deliverables, maintain link acquisition trackers, and enforce quality guidelines.
• Analyze organic search performance using GA4 and Google Search Console.
• Build custom dashboards and weekly/monthly reports detailing impressions, traffic, keyword rankings, conversions, and backlink growth.
• Benchmark performance against competitors using Semrush and Ahrefs.
• Translate search data into actionable insights for content and product teams.
Required qualifications: Bachelor's degree in marketing, communications, business, computer science, engineering, or related field. 2–3 years of hands-on SEO experience in-house or agency. Proficiency in GA4 and Google Search Console. Direct experience with Semrush, Ahrefs, and Screaming Frog. Strong understanding of link-building tactics and agency management. Familiarity with AEO and AI search indexing. Solid technical SEO fundamentals (canonicalization, XML sitemaps, robots.txt, Core Web Vitals, Schema.org). Excellent written and verbal communication skills.
Preferred: prior agency experience, CMS platform knowledge (Webflow, WordPress), basic HTML/CSS for meta tag and Schema implementation.
