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The Stepstone Group, a leading global online job platform operating 20+ brands across 30+ countries, seeks an experienced SEA Manager for their Performance Marketing team in Düsseldorf. This is a senior individual contributor role focused on driving search engine advertising strategy and execution.
You will own the full lifecycle of SEA campaigns across Google Ads and Microsoft Advertising, with primary focus on CPA, ROAS, and customer lifetime value optimization. Key responsibilities include developing data-driven campaign strategies, managing bidding strategies and campaign architecture, implementing audience segmentation, and optimizing ad copy. You will actively drive automation and AI adoption—leveraging Google Ads Scripts, n8n workflows, and AI-assisted processes using Claude and Python—to scale performance and efficiency.
You will produce detailed performance analyses, forecasts, and actionable recommendations for management. Cross-functional collaboration is essential: you'll work closely with international teams in online marketing, analytics, product, and technology to drive initiatives that span departments.
Required qualifications include multiple years of in-house SEA/Paid Search experience with deep expertise in bidding strategies, campaign architecture, and quality factors in Google Ads and Microsoft Advertising. You must be proficient with analytics and BI tools (GA4, Adobe Analytics, Tableau, Looker, or similar) and capable of independently deriving insights and decisions. Active use of AI tools (Claude, ChatGPT, Gemini) and automation platforms is expected. You are analytically minded, work independently, and communicate fluently in German and English.
The Stepstone Group offers a hybrid work model, 30 days vacation plus additional holidays, occupational pension, life insurance, volunteer days, on-site gym, subsidized wellness benefits, and dog-friendly offices.
