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Niural is an AI-native global PEO (Professional Employer Organization) platform that combines payroll, benefits, compliance, and vendor payments into one intelligent system. Backed by $52M Series A funding and $200M+ in annualized revenue, the company serves growing businesses across 150+ countries.
As SDR Manager, you'll lead the Sales Development team responsible for prospecting and qualifying leads across Niural's US and global payroll, benefits, US PEO, EOR, and bill pay products. Your team will target CFOs, COOs, Controllers, VPs of Finance, Payroll Directors, HR leaders, and business owners.
This is a player-coach role combining hands-on leadership with individual contribution. You'll hire and develop SDRs, establish activity and pipeline targets, and coach reps on outbound strategy, objection handling, and qualification through call reviews and side-by-sides. You'll build and refine outbound playbooks, sequences, and messaging across calls, email, and social channels. You'll own the SDR-to-AE handoff process, ensuring qualified leads convert into pipeline and revenue.
Key responsibilities include managing team performance metrics, maintaining CRM hygiene and data quality, reporting to Sales leadership, and staying close to the front line by jumping into calls and prospecting when needed. You'll continuously test and improve outbound tactics as products, markets, and buyer personas evolve.
You should have carried an SDR quota yourself and understand great outbound from the inside. Experience managing or mentoring a sales development team is expected, or you should be a top performer ready for your first leadership role. You're data-driven, comfortable in the CRM, and able to translate activity metrics into coaching priorities. You're resilient, organized, and lead with a customer-centric mindset that helps your team understand prospect pain points.
