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Campfire is an AI-native ERP platform replacing legacy systems like NetSuite, SAP, and Oracle for finance teams. The company provides a unified platform for general ledger, revenue automation, and close management, powered by a proprietary Large Accounting Model. Backed by Accel, Ribbit Capital, Foundation Capital, and Y Combinator with over $100M in funding, Campfire is trusted by fast-growing companies like PostHog, Replit, and Klarity.
You will build and lead the SDR team responsible for generating pipeline and turning cold and warm interest into qualified meetings for Account Executives. This is a hands-on leadership role where you'll own the top of the funnel, set the outbound playbook, obsess over conversion metrics, and develop the next generation of Campfire sellers.
Key responsibilities include hiring, onboarding, and developing SDRs while creating a culture of high activity, accountability, and continuous learning. You'll own pipeline generation targets for meetings booked and qualified opportunities, build and refine outbound sequences and messaging tailored to finance leaders (CFOs, VPs of Finance, Controllers), and coach reps 1:1 on cold calling, email, social selling, objection handling, and multithreading into finance and accounting organizations.
You'll partner closely with Marketing on inbound lead follow-up and MQL-to-SQL conversion, work with Sales leadership and AEs to ensure smooth handoffs and shared definitions of qualified opportunities, and manage the team's use of the tech stack (CRM, sales engagement, data/enrichment tools) while keeping data clean and reporting accurate. You'll track and analyze funnel metrics—activity, conversion rates, and pipeline contribution—to drive continuous improvement and create a clear career path that develops SDRs into future AEs and sales leaders.
You bring 1+ years managing an SDR/BDR team plus prior success as an SDR or AE. You have a track record of building or scaling pipeline in B2B SaaS, ideally with experience selling into finance, fintech, or the office of the CFO. You command outbound fundamentals and modern prospecting tools (Salesforce/HubSpot, Outreach/Salesloft, Apollo/ZoomInfo, LinkedIn Sales Navigator). You have a coaching mindset, are data-fluent, and can operate in a fast-moving, high-growth startup environment. Excellent communication skills and genuine curiosity about how finance teams work are essential.
