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Campfire is an AI-native ERP platform replacing legacy systems like NetSuite, SAP, and Oracle for finance teams. The company is Series B-funded by Accel, Ribbit Capital, Foundation Capital, and Y Combinator, trusted by fast-growing companies like PostHog and Replit.
You will build and lead the SDR team responsible for generating pipeline and qualified meetings for Account Executives. This is a hands-on leadership role where you own the top of the funnel and drive predictable pipeline generation.
Key responsibilities include:
- Hire, onboard, and develop SDRs, fostering a culture of high activity, accountability, and continuous learning
- Set and hit targets for meetings booked and qualified opportunities
- Build and refine outbound sequences, messaging, and territory strategies targeting finance leaders (CFOs, VPs of Finance, Controllers)
- Coach reps 1:1 on cold calling, email, social selling, objection handling, and multithreading into finance organizations
- Partner with Marketing on inbound lead follow-up and MQL-to-SQL conversion
- Collaborate with Sales leadership and AEs to ensure smooth handoffs and aligned opportunity qualification
- Own the sales tech stack (CRM, sales engagement, data enrichment tools) and maintain data quality and reporting accuracy
- Track, analyze, and report on funnel metrics—activity, conversion rates, pipeline contribution—and drive continuous improvement
- Create a clear career path developing SDRs into future AEs and sales leaders
You bring 1+ years managing an SDR/BDR team plus prior success as an SDR or AE. You have a track record building or scaling pipeline in B2B SaaS, ideally with experience selling into finance, fintech, or the CFO office. You command outbound fundamentals and modern prospecting tools (Salesforce/HubSpot, Outreach/Salesloft, Apollo/ZoomInfo, LinkedIn Sales Navigator). You have a coaching mindset, data fluency to spot breakdowns and coach to gaps, and comfort operating in a fast-moving startup where you help define process. You communicate excellently and are genuinely curious about how finance teams work.
