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OpenAI is building the next generation of advertising for an AI-powered world. The SMB Ads Marketing team is creating advertising solutions specifically designed for small and medium-sized businesses to connect with customers in new ways.
You will lead the global content and education programs that inspire, inform, and engage SMB advertisers. This is a zero-to-one opportunity to shape how small businesses discover and understand advertising on OpenAI's platform.
Key Responsibilities:
- Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry priorities, and advertiser maturity
- Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought leadership that make advertising accessible and actionable
- Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand learning
- Grow audiences through owned, shared, and partner channels, building distribution plans with web, social, growth, lifecycle, and regional teams
- Develop creator-, expert-, and customer-led programs combining credible education, authentic storytelling, and relevant audience reach
- Scale programs across markets with regional teams, adapting formats, languages, customer stories, and distribution to local needs
- Lead editorial planning, production, agencies, and creative contributors, maintaining quality, accessibility, and accuracy
- Measure audience quality, engagement, learning, and advertiser action; use experiments and feedback to improve content and distribution
- Work cross-functionally with Product, Ads Engineering, Data Science, and Sales teams
Requirements:
- 10+ years of experience in content marketing, audience development, or customer education, including programs for SMBs or advertisers
- Demonstrated ownership of content creation and distribution that grows relevant audiences and drives customer action
- Ability to translate complex products into clear, engaging content through strong editorial judgment and storytelling
- Experience building repeatable programs across formats such as webinars, video, customer stories, vertical playbooks, and creator-led content
- Ability to lead cross-functional and partner-led distribution, aligning teams around shared priorities and measurable outcomes
- Capability to measure learning, intent, and business impact alongside content consumption
- Experience adapting global programs to different markets and audiences in partnership with regional teams
- Combination of strategic thinking and hands-on execution in writing, editing, creative briefing, and program execution
Preferred Experience:
- Experience with advertising platforms, marketplaces, or technology businesses serving SMBs
- Background in advertiser education, customer advocacy, creator partnerships, or partner-distributed learning
- Experience in both established technology organizations and startup or zero-to-one environments
