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Bastion builds regulated financial infrastructure for modern businesses, offering stablecoin issuance, custodial wallet infrastructure, and global asset conversion rails. We're hiring a Sales Lead to own and scale the sales motion for our custody and conversion products.
Your customers are fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion capabilities. You'll identify prospects who already recognize the need to move money globally, then demonstrate how Bastion delivers superior speed, reliability, and regulatory coverage compared to alternatives.
In your first 15 days, you'll immerse yourself in live customer conversations to understand positioning and pricing, take over inbound qualification with a structured discovery process, and begin generating outbound pipeline using our tooling. You'll map the current pipeline and learn the products deeply enough to run credible first calls independently.
By day 30, you'll own the full sales process end-to-end: hitting a sustainable outbound cadence (emails, LinkedIn, warm intros, conference follow-ups), developing a repeatable qualification framework, and building strong cross-functional relationships with our technical account manager, commercial strategy lead, and product team. You'll deliver a qualified pipeline with clear stages, documented processes, and reliable forecasts.
By day 60, you'll identify conversion patterns and feed insights back to product and commercial teams. You'll refine messaging based on real data, build a playbook for scaling beyond yourself, and expand into adjacent segments. You'll partner with brand and comms to turn wins into case studies and references.
This is an individual contributor role—you may have managed teams before, but you're coming here to sell and build from the ground up. You'll operate independently, build your own pipeline, and move fast in a small, startup environment. You'll report directly to the CEO. The role is based in New York City in a flexible, hybrid environment.
