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Salary: USD 72,000 - 98,000 / annual
Liquid Death, a premium canned water and beverage brand founded in 2017, is seeking a Sales Execution Manager for the South Texas region (San Antonio territory). This is a field-based hybrid role requiring candidates to be based in or near Austin or San Antonio.
You will be the driving force behind sales success in your territory, partnering with distributors to maximize sales, bring the brand to life in stores, and own local market execution. Reporting to the Regional Distributor Manager, you'll engage key buyers, track distributor performance, and uncover growth opportunities.
Key responsibilities include:
• Distributor Partnership Management: Collaborate with distributors on sales activities (work withs, sales meeting kick-offs, local chain initiatives), develop relationships with NA Brand Managers and key account teams, benchmark distributor performance, create systems to drive KPIs and revenue goals, and analyze distributor structure to make recommendations.
• In-Store Execution: Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and brand standard compliance.
• Data Analysis & Forecasting: Use VIP data to track distributor performance and support accurate purchase order forecasting.
• KPI & Performance Tracking: Manage key performance indicators related to distributor sales growth and in-store execution.
• P&L Management: Create accurate and timely forecasts for case volume, spending, and profitability.
• Merchandiser Training & Development: Lead training for merchandisers to enhance selling capabilities and market readiness.
• Brand Messaging: Educate distributors on the Liquid Death brand narrative for consistent messaging.
Required qualifications: Bachelor's degree preferred (or equivalent in Business/Sales Marketing), 4+ years of Regional Sales Management, Territory Sales, or Distributor Partner Management experience in beverage/CPG environments with strategic planning and data-driven insights. Must have proficiency in VIP, Karma, Excel, and PowerPoint. Valid driver's license with clean MVR required. Up to 40% field-based travel with overnight stays required. Physical demands include standing/sitting for extended periods and carrying equipment up to 50 lbs.
Preferred: 2+ years in South Texas beverage industry/CPG, 2+ years displaying leadership skills, strong data analysis capabilities (IRI, Nielsen), and excellent presentation skills.
About Liquid Death
Consumer Products — premium canned water and beverage brand.
