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Arketa is building an operating system for modern fitness and wellness, enabling studios and wellness entrepreneurs to manage and scale hybrid businesses. The company has raised $15M in Series A funding and is growing rapidly.
As Sales Enablement Manager, you will own the success of Arketa's entire sales organization through coaching, training, and process design. You are directly accountable for new hires' first three months and will report to the CEO/Co-founder.
Key responsibilities include:
- Own end-to-end onboarding and ramp programs for AEs and SDRs
- Run the new-AE incubator for core/high-velocity AEs, owning their first ~2 months with a graduation bar of their first 3 sales
- Train and onboard Mid-Market and Enterprise AEs on a longer, segment-appropriate ramp
- Sit on live demos with newer AEs and SDR cold-calling sessions, providing real-time coaching
- Train all new sales hires across the full sales motion
- Coach the broader sales organization through call reviews, role-plays, and skills development
- Build and maintain playbooks, battlecards, demo scripts, and objection-handling materials
- Own sales process and enablement content, keeping it current as strategies evolve
- Stand up a call-review/coaching library (Avoma) and certification process
- Partner with managers to identify skill gaps and build targeted training
- Use AI (Claude) to build coaching materials and enablement at scale
- Measure enablement impact on ramp time and new-hire performance
This is a hands-on, in-the-arena role where you'll be directly involved in coaching and development. Success metrics include auditing current onboarding within 30 days, shipping a revamped ramp path and first playbook within 60 days, and running a repeatable ramp cadence with measurable impact by 90 days.
Required qualifications:
- Prior experience as a trainer, in L&D, or in a dedicated sales enablement role (hard requirement)
- Real sales experience to credibly coach on live demos and cold calls
- Strong coaching and instructional skills
- Proven success onboarding and ramping new sales reps quickly
- Experience with HubSpot, Avoma, Nooks, or similar enablement tools
- Hands-on proficiency with AI (Claude) to build materials quickly
- Highly organized, cross-functional, and comfortable with ambiguity
- Passion for developing sellers and the fitness/wellness space
The role is hybrid, requiring 3 days per week in the NYC NoHo office.
