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Sales Enablement Lead

Scale AI - Dubai, United Arab Emirates - In-office

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Scale AI is hiring a Sales Enablement Lead to build the enablement engine for the EMEA GTM team. This is a hands-on builder role reporting to the Head of Commercial Strategy and Operations, responsible for ensuring sellers, strategists, and field partners have the knowledge, materials, onboarding, operating rhythms, and deal support needed to execute effectively in complex government markets. Key responsibilities include: **Build and own EMEA GTM onboarding**: Design and run a structured onboarding programme for new EMEA GTM hires across sales, strategy, solutions, and adjacent commercial roles. Create role-specific ramp plans, learning paths, certification moments, manager check-ins, and practical field exercises. Partner with Commercial Operations, People, Recruiting, and GTM leadership to ensure new hires understand Scale's products, market context, customers, sales process, operating model, and expectations. **Own the EMEA GTM knowledge base**: Build and maintain a centralized source of truth for EMEA GTM materials, including pitch decks, account planning templates, customer FAQs, qualification guides, use-case libraries, demos, proposal examples, talk tracks, win/loss learnings, and market-specific collateral. Keep materials current, easy to find, and clearly organized by market, role, product area, customer segment, and sales stage. Establish governance so the GTM library remains useful and current. **Drive ongoing enablement**: Build a recurring enablement cadence for the EMEA GTM team covering product updates, deal deconstructions, customer stories, market briefings, process changes, and skills training. Identify capability gaps and translate them into focused enablement programmes. Develop practical training on discovery, qualification, proposal writing, technical scoping, public-sector procurement, stakeholder mapping, commercial structures, and forecasting. **Support priority deals and field execution**: Partner with Commercial Operations to identify repeatable needs across active deals and turn them into reusable tools, templates, and playbooks. Help standardize artifacts needed to move deals forward. Create materials that help sellers communicate Scale's AI capabilities clearly to both technical and non-technical government stakeholders. Required experience: Sales enablement, GTM operations, revenue operations, sales strategy, programme management, consulting, or related commercial role. Strong understanding of B2B or enterprise sales motions; experience in public sector, government, regulated industries, AI, data, SaaS, or technical products is a plus. Excellent written communication skills, strong programme management instincts, high commercial judgement, ability to influence cross-functionally, builder mindset, and strong attention to quality balanced with bias toward speed.

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