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Tako is a unified people operations platform serving Brazilian companies, combining deterministic applications (payroll, data) with AI agents to solve bureaucratic friction. Backed by Ribbit Capital and a16z with $160M+ raised, the company operates from offices in São Paulo (Itaim Bibi) and San Francisco.
You will be Tako's first Sales Enablement Lead, building the commercial function from the ground up. Your core responsibilities span four areas:
**Ramp & Team Development**: Design end-to-end commercial onboarding covering product, ICP, messaging, and process. Create product-specific certification models ensuring AEs and SDRs master pitch delivery, discovery, and objection handling before client calls. Reduce time-to-first-deal for new hires with clear metrics and cohort tracking. Run continuous training in varied formats (role-play, pitch sessions, call reviews, written materials, video) tailored to individual learning styles, plus development paths for tenured reps.
**Playbooks, Content & Messaging**: Own and maintain sales playbooks for each product line (pitch, discovery script, qualification, business case, competitive battle cards, account plans). Establish a single source of truth—retiring outdated materials and enabling instant access. Measure content usage and eliminate what doesn't resonate. Bridge Product and Sales by translating releases into messaging, materials, and training before customer questions arise. Partner with Marketing to create buyer-education assets (one-pagers, comparatives, business cases). Standardize outbound artifacts (proposals, decks, follow-ups).
**Deal Support**: Join large or stalled deals to prepare calls, build business cases, and design objection/stakeholder strategies. Maintain live competitive intelligence (loss analysis, win/loss patterns) and translate findings into ready-to-use counter-arguments. Use data to demonstrate features or value propositions that increase closed-won rates and become standard practice.
**AI & Commercial Productivity**: Embed AI into daily AE/SDR workflows (account research, call prep, meeting summaries, CRM updates, proposal generation). Build and maintain agents and skills the team uses daily, training reps for effective adoption. Measure real adoption and eliminate low-impact tools. Partner with GTMOps and Product to automate manual AE work and reclaim time for customer conversations.
**Diagnostics & Metrics**: Define and track enablement KPIs (ramp time, content usage, conversion by stage, process adherence, tool adoption). Use aggregated activity data and call analysis to benchmark against top performers, identify knowledge gaps, and address root causes. Run continuous feedback loops with AEs and SDRs.
You will operate with full autonomy in a newly created function, defining its scope, metrics, and business impact.
