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Sales Director, TradFi & Banking (Nordics)

Fireblocks - London, United Kingdom - In-office - posted 2026-07-28

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Fireblocks is a leading digital asset infrastructure platform trusted by major financial institutions including BNY Mellon, BNP Paribas, ANZ Bank, and Revolut. The company has processed over $10 trillion in digital asset transfers and serves 2,400+ institutional customers. This Sales Director role focuses on expanding Fireblocks' presence across banks and regulated financial institutions throughout the Nordic region. You will drive enterprise-level sales for one of the company's most strategic verticals, targeting Tier 1 and Tier 2 banks while managing the complete sales cycle from prospecting through closing. Key responsibilities include: - Achieving and exceeding monthly and quarterly revenue targets in the Nordic region - Driving new business with major banks and expanding existing relationships - Managing end-to-end sales processes including prospecting, negotiation, and deal closure - Building and maintaining relationships with C-suite, risk, compliance, and innovation teams at financial institutions - Collaborating with Sales Engineering, Business Development, Product, and Marketing teams to develop go-to-market strategies - Maintaining accurate customer information in CRM systems - Ensuring seamless cross-functional delivery and account coverage Required experience includes enterprise sales in financial services, fintech, or institutional software; proven success selling to banks, custodians, or regulated financial institutions; and deep understanding of banking procurement processes including RFPs and compliance requirements. You should have exposure to digital assets, tokenization, and blockchain technology, with demonstrated ability to navigate complex sales cycles and build strategic client relationships. The ideal candidate is entrepreneurial, self-driven, and able to work autonomously in a fast-paced, matrixed environment with excellent communication and presentation skills.

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