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Salary: USD 175,000 - 185,000 / annual
Extreme Reach (XR) is seeking a Sales Director, Digital to drive growth across its Digital Ad Tech business. This is a strategic sales leadership role responsible for managing a portfolio of advertisers, agencies, and enterprise accounts, with ownership of the commercial strategy for Digital Ad Serving, Connected TV (CTV/OTT), Dynamic Creative Optimization (DCO), Creative Management, Asset Management, and programmatic video workflow services.
Key responsibilities include:
• Revenue Growth & Retention: Retain and expand Digital ad serving and ad tech revenue across assigned accounts. Lead customer renewals while identifying opportunities to expand digital services and increase share of wallet.
• New Business Acquisition: Prospect and acquire new digital-first customers using market intelligence and industry relationships. Develop strategies to win back business from competitors and strengthen XR's market position.
• Executive Engagement: Build relationships with senior decision-makers across Marketing, Digital Media, Ad Operations, and Procurement. Serve as the commercial lead for assigned accounts, overseeing account strategy and opportunity planning.
• Product Portfolio Growth: Drive adoption across XR's Digital portfolio including Ad Serving, Video & CTV Delivery, DCO, Creative Automation, and Ad Verification solutions.
• Cross-Platform Expansion: Leverage Digital relationships to identify opportunities across the broader XR platform, including Linear TV Distribution, Talent & Rights Management, and Cross-Screen Measurement.
• Cross-Functional Collaboration: Partner with Segment Sales, Product, Partnerships, Ad Operations, and Customer Success to develop and close expansion opportunities.
• Pipeline Management: Maintain accurate pipeline and forecasting using CRM, Power BI, and AI-driven insights. Monitor competitive activity and identify whitespace opportunities.
Success is measured by Digital revenue growth, customer retention, competitive win-backs, new customer acquisition, share-of-wallet expansion, cross-platform revenue, pipeline growth, forecast accuracy, and customer satisfaction.
Requirements: 5–7+ years of B2B sales experience in digital ad serving, digital media, AdTech platforms, CTV, or marketing technology. Demonstrated success managing ~$5M+ revenue portfolios and achieving $1.5M+ annual quotas. Strong solution-selling and discovery skills with ability to articulate business impact. Experience selling to marketing, digital ad ops, media buying, or procurement functions within mid-market or large enterprise clients. Deep understanding of the digital advertising ecosystem including ad serving, programmatic workflows, CTV/OTT, dynamic creative, and ad tracking. Excellent communication skills. Proficiency with Salesforce and sales enablement tools. Ability to travel ~30% for client meetings and industry events. Prior experience in media, marketing tech, or AdTech ecosystems required. Familiarity with segmented territory models, GTM transformation, ABM, or intent-based selling preferred.
