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Baselane is a rapidly growing banking and financial management platform serving 12+ million individual real estate investors and operators in the US. Backed by leading FinTech investors including Matrix Partners and Activant Capital, the company is building financial services, automated tools, and actionable insights to help real estate professionals save time, increase returns, and grow portfolios.
You will own two primary performance mandates as an Inbound Sales Development Representative:
1. Intercepting and qualifying inbound prospects via chat, form fills, calls, and incoming inquiries to book 1:1 qualified demos directly onto Account Executive calendars.
2. Growing and executing Baselane's monthly Masterclass program through sales outreach, invitations, and follow-ups to build event attendance and convert registrants into revenue pipeline.
This is a 100% inbound, front-line revenue role centered on speed-to-lead, rapid engagement, and rigorous qualification. Rather than scripted high-volume outbound dialing, you'll work in a fast-paced, tech-enabled environment leveraging modern CRM platforms (Attio), Aircall, and AI-driven automation tools.
Key responsibilities include: engaging inbound prospects in real time to evaluate fit and buying intent; conducting structured discovery and qualifying prospects against Baselane's Ideal Customer Profile; fully owning outreach, invitations, and reminders for monthly Masterclass sessions; engaging registrants and attendees post-event to convert interest into product demos; re-engaging warm leads and past event registrants using automated workflows; maintaining clean pipeline data in Attio CRM; working with Sales Leadership to refine response scripts and qualification criteria; and tracking weekly funnel metrics including response times, contact rates, demos booked, and opportunity conversion rates.
You will have direct coaching and weekly 1:1s with Sales Leadership, visibility across the full sales cycle, and a structured career progression path into an Account Executive or Sales Operations role. This is a high-growth FinTech environment with direct influence on building Baselane's inside sales engine.
Work arrangement is Toronto-based hybrid with in-office days structured with Sales Leadership. Comprehensive health, dental, and vision benefits are included.
REQUIREMENTS:
- 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS, FinTech, or PropTech
- Based in Toronto or the Greater Toronto Area (GTA) with legal authorization to work in Canada
- Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or webinar/event registrations
- Comfort using modern sales stack tools (Attio CRM, Aircall, Slack) and leveraging AI lead-scoring and automation platforms
- Strong urgency around speed-to-lead response times with ability to handle real-time chat and multi-channel inbound traffic
- Excellent verbal and written communication skills with strong objection-handling capabilities and engaging professional tone
- Highly motivated, process-oriented mindset energized by building efficient playbooks
