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Sparta is a next-generation commodity trading platform that provides trading desks with clarity, control, and collaboration tools. The company recently closed a $42M Series B round and is scaling rapidly across all functions.
This role is for an experienced Sales Development Representative based in London (3–4 days/week in office) to own and build the outbound motion across Europe. You'll prospect into senior traders at oil trading houses, refiners, shipping companies, and physical commodity firms—sophisticated buyers who demand genuine market insight.
Key responsibilities include:
• Own your territory: segment accounts, map buying committees, and prioritize based on signal. You'll build the Europe outbound strategy from the ground up and defend your targeting with data.
• Run multi-channel sequences: orchestrate email, LinkedIn, phone, and video outreach using Outreach and Lemlist. You'll test variants, measure conversion, and refine cadence and copy based on results.
• Scale personalization with AI: use AI tools daily to research accounts, draft first-touch copy, and extract relevance hooks from earnings calls and market signals. The goal is genuine tailoring across more accounts than manual research allows.
• Qualify rigorously: speak with heads of trading, refinery economics teams, and risk leads. Ask thoughtful follow-up questions that demonstrate workflow understanding, not template discovery.
• Book high-quality meetings: you'll be measured on pipeline conversion, not calendar volume.
• Partner cross-functionally: feed market signals back to marketing and sales, help refine ICP, and collaborate with AEs on targeted plays.
• Ramp the market: develop working knowledge of crude, products, freight, and refining margins—enough to hold credible conversations with senior traders.
Required experience:
• 2–4 years of SDR/BDR experience in Europe, ideally in B2B SaaS sold into financial services, trading, or commodities.
• Proven track record of hitting quota with metrics to back it up (meetings booked, opportunities generated, pipeline sourced, conversion rates).
• Demonstrated AI fluency in your workflow: specific tools used, automation implemented, and measurable lift achieved.
• Hands-on proficiency with HubSpot, Outreach, ZoomInfo, and Lemlist. Fluent in at least two; quick to learn the rest.
• Sequence-building experience: you know your reply rates and can explain why they move.
• Sharp written communication: short, specific, credible outreach that senior buyers actually read.
• Phone confidence: comfortable with cold calling and substantive conversations with senior stakeholders.
• Self-direction: you build the plan without hand-holding.
Bonus: experience selling data, analytics, or SaaS into trading desks; additional language skills for regional outreach; first/second SDR experience in a region or product line.
