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Nivoda is a rapidly scaling B2B diamond and gemstone marketplace connecting jewellery retailers with suppliers worldwide, processing $300M+ in annual transactions. The company is transforming a $350B industry by democratizing access to inventory and removing traditional barriers for independent jewellers and retail chains.
As a Sales Development Representative, you are the front-line engine of the sales machine. You will manage inbound leads with tight SLAs (minutes, not hours) and execute outbound prospecting campaigns against target retailer lists. Your core responsibility is qualification and demo booking—your job ends when the demo is confirmed on the Account Executive's calendar.
Key responsibilities include:
- Converting inbound leads to booked, confirmed demos within SLA
- Building and executing multichannel outbound sequences (phone, email, WhatsApp, LinkedIn) with personalization at speed
- Qualifying prospects rigorously: right buyer type, purchase volume, intent, and timeline
- Protecting demos through reminders and pre-demo touches to reduce no-shows
- Maintaining CRM discipline with every touch logged and leads properly dispositioned
- Feeding back learnings on objections, messaging effectiveness, and converting segments
You will operate in a high-velocity, transactional SaaS-style SDR playbook with tight cadences, high activity volume (60–80+ meaningful touches daily), and weekly measurement on activity and demos held.
Required qualifications: 1–3 years in a SaaS or tech-sales SDR/BDR role with transactional, high-volume experience and short sales cycles. You must be a strong communicator on the phone and in writing, process-driven with CRM discipline, coachable, and resilient. Native or professional proficiency in English, Dutch, Flemish, and French is required. Jewellery industry knowledge is not required; hunger and rigour are.
