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Sales Development Representative

Yapily - London, England, United Kingdom - Hybrid

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Yapily is an open banking infrastructure platform powering leading fintech companies including Google, Adyen, and Intuit QuickBooks. The company has raised over $69M in funding and is rapidly scaling its international presence. As a Sales Development Representative, you will drive pipeline generation through targeted outbound activities within one of Yapily's core sales verticals. Reporting to the Demand Gen and SDR Lead with a dotted-line to the Sales Director, your primary focus will be identifying, engaging, and qualifying potential customers. Key responsibilities include executing targeted outbound outreach via email, LinkedIn, and phone calls to generate qualified opportunities; qualifying inbound leads quickly and accurately; building and maintaining a healthy pipeline for your assigned Account Executive; becoming an expert in your vertical's challenges and use cases; collaborating with marketing on outbound campaigns and messaging; maintaining accurate Salesforce records and activity logging; and sharing market feedback to improve positioning and product strategy. You will be the first point of contact for inbound inquiries, assessing fit, understanding customer challenges, and ensuring seamless handovers to the broader sales team. Strong collaboration across sales, marketing, and product teams is essential to effectively communicate Yapily's value proposition. Required qualifications include confident client-facing communication skills, strong growth mindset, fluency in English with a second language (preferably Spanish or Italian), proactive personality, diligent work ethic, and drive to exceed targets. Salesforce CRM experience, AI familiarity, and outbound cadence tool experience (such as Gong) are highly valued. This role offers clear progression opportunities into Senior SDR and Account Executive positions. Experience in fintech, SaaS, payments, or open banking is beneficial but not required. Yapily operates a hybrid model with flexibility to work from home, office twice weekly, or work abroad up to 30 days annually. The company offers 25 days holiday plus bank holidays, enhanced parental leave, private medical insurance, mental health support, pension scheme, and a £200 annual learning budget.

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