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Salary: USD 45,000 - 102,000 / annual
Appcast is the global leader in programmatic recruitment advertising technology and services. The company helps enterprise clients attract and hire talent through data-driven recruitment advertising solutions. As a Sales Development Representative, you will drive early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach.
You will engage and qualify prospective customers through strategic outbound prospecting via calls, email, and social channels, building trust and delivering value-based conversations. Your role involves conducting discovery to understand customer needs, challenges, and goals, then positioning Appcast's solutions effectively. You will generate and manage a pipeline of qualified leads, ensuring accurate CRM tracking and strong alignment with ideal customer profiles.
Working closely with Account Executives and Marketing, you will drive effective outreach, ensure high-quality meetings, and support smooth opportunity handoff. You will meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach. The role emphasizes embracing emerging technologies, including AI-powered tools, to enhance prospecting, research, outreach, and operational efficiency.
Required qualifications include a bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent practical experience), plus 1+ years of experience in sales development, business development, customer-facing, or consultative roles. You should demonstrate deep discovery and consultative selling mindset, strong business acumen and curiosity, ability to qualify and prioritize high-quality opportunities, excellent verbal and written communication skills, strong relationship-building abilities, and strategic, research-driven prospecting approach. CRM discipline, comfort with sales tools, demonstrated resilience in winning new accounts in complex environments, and a continuous improvement mindset are essential. Occasional travel may be required. This position is based in Newton, MA with a requirement to be in the office 3 days per week.
