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Salary: CAD 45,000 - 65,000 / annual
Appcast is the global leader in programmatic recruitment advertising technology and services. The company helps enterprise clients across industries optimize their job advertising through data-driven solutions and advanced technology. Headquartered in Lebanon, NH, with offices across the US, Canada, and Europe, Appcast is part of the Stepstone group, a leading digital recruitment platform.
As a Sales Development Representative, you will drive early-stage pipeline growth by engaging prospects in consultative conversations, identifying hiring needs, and generating qualified opportunities through strategic outreach. You'll work closely with Account Executives to build a strong pipeline and ensure smooth handoff for successful sales outcomes.
Key responsibilities include:
- Engage and qualify prospective customers through strategic outbound prospecting via calls, email, and social channels, building trust through value-based conversations
- Conduct discovery conversations to understand customer needs, challenges, and goals, positioning Appcast's solutions effectively
- Generate and manage a qualified lead pipeline with accurate tracking and strong alignment to ideal customer profiles
- Partner with Account Executives and Marketing to drive effective outreach, ensure high-quality meetings, and support opportunity handoff
- Meet or exceed prospecting and pipeline development targets through consistent, high-quality outreach
- Leverage AI-powered tools and emerging technologies to enhance prospecting, research, outreach, and operational efficiency
You should have a consultative selling mindset, strong business acumen, and curiosity about customer challenges. Excellent verbal and written communication skills, strong relationship-building abilities, and a strategic, research-driven prospecting approach are essential. You'll need CRM discipline, comfort with sales tools, demonstrated resilience in winning new accounts, and a continuous improvement mindset. A bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience) is required. 1+ years of experience in sales development, business development, customer-facing, or consultative roles is preferred, along with a proven track record of high achievement in sales development. Occasional travel may be required.
