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Salary: USD 65,000 - 100,000 / annual
Lumana is an AI-powered video security platform founded in 2021 and backed by tier-one Silicon Valley investors. The company has raised the largest Series A in its industry and is one of the fastest-growing video security companies. Lumana's mission is to help organizations unlock the value of their visual data through intelligent video security solutions that enhance security, streamline operations, and enable instant response.
The Sales Development Representative role is responsible for identifying and qualifying prospects that fit Lumana's ideal customer profile, building high-quality pipeline through strategic outbound prospecting. You will own outbound lead generation across assigned territories, converting prospects into Sales Qualified Leads (SQLs) through multi-channel outreach including email, phone, video, and LinkedIn. You'll partner closely with Account Executives to design and execute territory strategies, develop expertise in key verticals (education, healthcare, retail, grocery, faith-based organizations, corporate campuses, manufacturers), and continuously refine messaging and test new outreach strategies.
Key responsibilities include building and iterating outbound campaigns, tracking performance metrics (open rates, connect rates, conversions), aligning with Marketing on persona targeting and messaging, sharing voice-of-customer insights with Sales/Marketing/Product teams, maintaining accurate Salesforce records, and consistently exceeding monthly and quarterly targets. You'll work in a small, dynamic team environment with standard hours 9 AM–5 PM, with occasional travel for conferences and team meetings.
The ideal candidate has minimum 1 year of B2B tech SDR/BDR experience with a proven track record, strong multi-channel outreach skills, hands-on experience with Salesforce, Outreach, ZoomInfo, and Sales Navigator, and familiarity with sales methodologies like MEDDPICC or SPIN. You should be resilient, self-starting, comfortable with rejection, and interested in growing into a closing role. Experience with cybersecurity, AI, physical security, or regulated industries is a plus. The company values ownership, principled thinking, and thoughtful communication.
