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Demandbase is a pipeline AI platform that helps B2B GTM teams automate growth through account-based marketing strategies. The Sales Development Representative role focuses on converting account intelligence and buying signals into qualified pipeline opportunities.
Key responsibilities include generating qualified sales opportunities from defined target accounts aligned to Demandbase's ICP, researching accounts and buying groups to tailor outreach based on business priorities and intent signals, and initiating first-time conversations through email, phone, and social channels with precision and relevance. You'll qualify both inbound and outbound interest into well-scoped opportunities meeting sales acceptance criteria, partner with Account Executives on account strategy and messaging, and use Demandbase's data and sales tools to prioritize outreach and improve conversion rates.
The role requires maintaining accurate CRM documentation for activities, contacts, and opportunity context, and continuously refining messaging and approach based on performance data and coaching feedback.
Required qualifications include 1–2 years of SaaS sales development or high-volume outbound sales experience, demonstrated ability to write clear, relevant outbound messaging tailored to specific accounts, and comfort working in a data-driven sales environment using modern sales tools. Experience engaging B2B buyers across multiple roles or stakeholders is preferred. Strong listening skills, organized account management, and familiarity with Salesforce, Outreach, LinkedIn Sales Navigator, Gong, or similar tools are valued.
The position is hybrid, located in either Austin, TX or the San Francisco Bay Area. Demandbase is recognized as one of the best places to work in the San Francisco Bay Area and one of the 60 best companies to sell for, with offices in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
