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Boulevard is a client experience platform for appointment-based self-care businesses (salons, spas, medspa, barbershops). Founded in 2016, the company helps these businesses manage operations and deliver better customer experiences.
As a Sales Development Representative, you will be the first point of contact for prospective customers, driving Boulevard's growth through strategic outbound engagement. Your core responsibilities include:
• Conduct outbound prospecting via email, phone, social media, and other channels to identify and engage potential clients in the self-care industry.
• Qualify leads by understanding their business needs, pain points, and fit for Boulevard's platform.
• Schedule qualified meetings and product demos for Account Executives, consistently bringing high-quality leads into the sales funnel.
• Use sales tools (Salesforce, Gong, LinkedIn) to track conversations, manage pipeline, and measure daily impact.
• Stay current on trends in business management software, POS systems, and the self-care industry to position yourself as a trusted advisor.
• Meet or exceed activity targets (calls, emails, meetings booked) and revenue-driving KPIs.
You should be a strong communicator who thrives on meaningful conversations and relationship-building. The ideal candidate is naturally curious, coachable, and excited to grow in a fast-paced sales environment. Prior sales development, SaaS sales, or beauty/self-care industry experience is a plus. The company provides comprehensive onboarding (including a two-week training program with platform deep dives and live training), ongoing enablement sessions, and a supportive team culture.
Note: This role is ineligible for residents of Washington State and Hawaii.
