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Salary: USD 142,000 - 190,000 / annual
Cresta is an AI platform that combines conversational AI agents, real-time human agent augmentation, and conversation intelligence to drive revenue and efficiency across customer experience channels. Founded by Stanford AI Lab alumni and backed by top-tier investors including a16z, Greylock, and Sequoia, Cresta serves leading enterprises like United Airlines, Cox Communications, and Marriott.
You will build and lead Cresta's East Coast SDR team from the ground up, establishing the outbound and inbound pipeline generation playbook for the AI/CX platform. This is a foundational leadership role where you set strategy rather than inherit processes.
Key responsibilities include hiring and developing exceptional SDR talent, building and iterating on data-driven outbound and inbound strategies, fostering a culture of accountability and performance, motivating teams through incentives and contests, upleveling SDRs into future account executives and managers, tracking SDR KPIs to ensure quotas and SLAs are met, and partnering cross-functionally with Marketing, RevOps, and Sales on strategic initiatives.
You should have 2+ years of sales or SDR leadership experience in high-growth technology companies, deep familiarity with modern SDR tools (Gong, LinkedIn Sales Nav, 6sense, ZoomInfo), proven ability to execute multichannel outbound strategies and optimize playbooks, a consistent track record of exceeding quota as both leader and individual contributor, strong analytical skills in pipeline management and forecasting, and experience collaborating with account executives, marketing, and revenue operations on ICP, messaging, and process improvements.
The role is based in NYC with a hybrid schedule requiring in-office presence on Mondays and Wednesdays. Compensation is variable target compensation with potential to exceed target earnings when goals are surpassed.
