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Sales, Channel - Regional Partners (Canada)

Meter - Toronto, ON, Canada - Hybrid - posted 2026-10-10

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Meter is building the next generation of enterprise networking infrastructure—hardware, firmware, and software designed as an integrated stack to deliver reliable, secure connectivity as a utility. The company serves ambitious enterprises like Bridgewater, Lyft, and Reddit. You will be Meter's first Regional Partners hire in Canada, building the channel business from zero. Your mission is to establish and scale partner-sourced revenue through resellers, MSPs, distributors, and Technology Services Distributors (TSDs) across the country. In your first six months, you will reactivate existing partner relationships and evangelize Meter to the Canadian partner ecosystem; build and execute a business plan for scaling through partners; recruit and activate a core group of high-value partners and get them registering deals; drive partner-led deals to close-won revenue alongside Meter's Enterprise team; establish a repeatable enablement program so partner sellers can pitch independently; and develop networking fundamentals (routing, switching, Wi-Fi, security) to explain Meter's value proposition. Your day-to-day includes hunting and onboarding VARs, MSPs, distributors, and TSD-affiliated advisors; meeting with partner sellers and regional leadership in person and virtually; mapping accounts to identify verticals and customers where partners have influence; quarterbacking partner-led deals with Meter AEs, solutions engineers, marketing, and operations; training partners on the offering, roadmap, and competitive positioning; collaborating with Partner Marketing and Partner Enablement on incentives, MDF, SPIFFs, summits, and webinars; representing Meter at partner events and trade shows; and tracking partner pipeline metrics and forecasting channel revenue. Expect significant travel (50%+) across Canada to build trust face-to-face with partners and customers. REQUIREMENTS: - Consistent track record of overachieving on partner-sourced revenue targets with promotions and rankings to show it - Proven experience building net-new partner business through resale partners (VARs, MSPs, distributors) or referral partners (TSDs, trusted advisors); expertise in deal registration, MDF, SPIFFs, rebates, and program tiers - Deep, durable relationships across Canada's partner community with ability to name key contacts (AEs, solutions architects, practice leads, branch managers) to call on day one - Experience selling networking or networking-adjacent infrastructure through the channel (routing, switching, wireless, SD-WAN, SASE, security); experience at a challenger brand competing against entrenched leaders is a plus - Track record co-selling six- and seven-figure deals into complex enterprise organizations alongside AEs and partner sellers - Strong presentation skills to win over partner sellers, partner leadership, and joint customers - Demonstrated ability to build partner territories from scratch, ideally at a high-growth startup, with capability to create repeatable playbooks - Bias toward revenue-generating action and deal closure - Based in Canada, ideally Toronto; comfortable with 50%+ travel

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