SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
BitSight is a cyber risk management platform that helps companies manage cybersecurity exposure and performance. The Sales Activation Manager bridges sales and marketing to drive revenue growth through campaign planning, sales enablement, and field execution.
Key responsibilities include developing and maintaining sales collateral (presentations, case studies, proposal templates), designing and delivering sales training programs on product knowledge and selling methodologies, and creating sales playbooks and best practice guides. You'll provide ongoing coaching to sales teams on deal strategy and customer engagement, and build a centralized library of sales resources.
In the field marketing capacity, you'll plan and execute go-to-market strategies for assigned regions or product lines, develop regional marketing campaigns aligned with sales objectives and pipeline targets, coordinate field events and customer meetings, and manage territory-specific marketing materials while ensuring brand consistency.
You'll analyze market trends, competitive landscape, and customer insights to inform activation strategies, develop annual activation plans aligned with corporate revenue goals, and create detailed metrics and KPIs to measure campaign effectiveness. You'll conduct win/loss analysis to identify enablement gaps and collaborate with Product Marketing and Sales Leadership on messaging and positioning.
Analytics and reporting responsibilities include tracking sales enablement initiatives and campaign performance, monitoring sales team adoption of tools and training, analyzing sales performance data to identify trends, and preparing dashboards for sales leadership. You'll gather feedback from sales teams and implement continuous improvements.
Required qualifications include a Bachelor's degree in Marketing, Business, Communications, or related field, and 10+ years of experience in sales support, sales enablement, field marketing, or account management. You need a proven track record of developing and executing successful sales campaigns, strong knowledge of sales processes and tools (Salesforce, Highspot, Seismic), excellent project management skills, outstanding communication abilities, and a data-driven mindset. AI forward thinking and experience building agents in various models is required.
Preferred qualifications include B2B cybersecurity background, familiarity with sales enablement platforms, CRM systems experience, content creation or design experience, cross-functional team management, and sales or customer-facing background.
