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Revenue Enablement Manager, Sales

Hootsuite - Toronto, ON, Canada - Hybrid - posted 2026-08-25

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Hootsuite is seeking a Revenue Enablement Manager to own the enablement experience for the global seller community, including Account Executives, Sales Development Representatives, and partner-facing roles. This hands-on position translates Hootsuite's enterprise Go-To-Market strategy into programs, content, and skills that drive competitive advantage and measurable field impact. Key responsibilities include developing and maintaining sales playbooks, talk tracks, and competitive assets in partnership with Marketing. You'll translate GTM positioning and value-based selling methodology into practical, repeatable training programs that drive active pipeline. The role involves building and managing coaching cadences leveraging AI-powered conversation intelligence to surface skill gaps and create targeted interventions with frontline managers. You'll design and deliver enablement programs for operational launches, GTM plays, and strategic initiatives in coordination with Product Marketing, RevOps, and Sales Leadership. Working with RevOps, you'll drive adoption of new tools, processes, and CRM workflows by translating operational changes into clear learning experiences. You'll maintain continuous learning rhythms through micro-learning, peer-led sessions, and skills clinics that reinforce messaging and build confidence in competitive deals. The role includes establishing and tracking enablement metrics tied to seller performance—program completion, methodology adoption, pipeline contribution—and iterating based on field data and manager feedback. You'll serve as an active member of the Revenue Enablement Council, contributing field insights and ensuring seller-facing initiatives are properly sequenced and communicated across the GTM organization. Required qualifications: 8+ years in sales enablement, sales training, or quota-carrying B2B SaaS sales roles (consulting/strategic advisory background is a plus). Demonstrated experience designing enablement programs with measurable impact on ramp time, quota attainment, or win rates. Practical experience with AI-powered GTM tools including conversational intelligence platforms, AI-assisted content generation, and personalized learning systems. Strong knowledge of enterprise sales methodologies (MEDDIC, Command the Message, Challenger, Value Selling). Experience with Gong or equivalent conversation intelligence platforms. Familiarity with Salesforce, LMS platforms, and modern sales content management tools (Highspot, Accord). Proven cross-functional collaboration with Sales Leadership, Product Marketing, and RevOps. Strong facilitation and communication skills for both asynchronous learning design and live workshops.

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