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Summer Fridays seeks an International Retail Marketing Manager to develop and execute global retail marketing strategy across select international retail partners. You will report to the Director of Retail Marketing and serve as a key bridge between the LA office and Paris-based team, coordinating cross-functional support to drive brand awareness and sales.
Key responsibilities include:
- Develop and execute global retail marketing strategy aligned with brand objectives and sales targets
- Partner with Paris-based team to coordinate international retail marketing programs and ensure timely delivery
- Provide strategic input on retailer programs including sampling, visual merchandising, new launches, core product programs, and digital campaigns
- Manage visual merchandising programs and updates, coordinating with merchants, production, and creative teams
- Partner with sales and Travel Retail distribution partners to develop channel-specific marketing plans, including launch calendars, visual merchandising, sampling, and promotional activations
- Manage global sampling programs and budget in coordination with Ops, Packaging, and Sales
- Maintain retail marketing calendar tracking new launches, core programs, sampling, store openings, and activations
- Oversee executional retail deliverables including NPFs, PDPs, brand pages, pitch forms, and retailer decks
- Collaborate with Brand Marketing to develop 360 marketing plans for new launches
- Develop global guidebooks for international retailers on best practices for in-store activation
- Track and evaluate retail marketing performance, sales results, and program KPIs to inform future investment
- Support retailer events and in-market activations conceptually and on-site as needed
- Ensure brand content is optimized for each retailer and delivered to specifications
- Collaborate across Brand Marketing, Product Marketing, and Sales on new ideas supporting retail marketing goals and key focus products
QUALIFICATIONS:
- Bachelor's degree in marketing, communication, or related field
- 5+ years of experience in retail marketing or related field
- Background in beauty, fashion, or agency preferred
- Passion for skincare, beauty, and marketing
- Strong understanding of beauty industry and retail landscape; experience with international retail partners or distributor experience preferred
- Excellent project management skills and ability to manage multiple projects simultaneously
- Strong communication and collaboration skills
- Experience managing budgets and working with cross-functional teams
- Creative problem-solver with strategic mindset and strong analytical skills
- Collaborative, open-minded, able to thrive in fast-paced startup environment
- Must be based in Los Angeles
