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AppDirect is seeking a Product Marketing Manager to design and execute go-to-market strategies for their Supply Suite—a subscription commerce platform serving two distinct audiences: technology advisors selling from the platform and enterprises buying and managing these technologies.
In this role, you will own the complete go-to-market strategy for Supply Suite product launches, including positioning, success criteria, and cross-functional execution. You will serve as the expert on buyer behavior, purchasing processes, and decision factors, as well as on technology advisor sales methods and needs. You'll collaborate closely with sales, marketing, product, PR, and leadership teams to develop and implement commercialization plans, working directly with sales enablement to identify and drive cross-sell and upsell opportunities with existing customers.
Key responsibilities include:
- Pilot end-to-end go-to-market strategy for Supply Suite launches
- Act as expert on both buyer personas and technology advisor selling methods
- Collaborate with sales, marketing, product, PR, and leadership on commercialization plans
- Analyze sales, market, and customer data; translate findings into actionable insights for roadmap prioritization, pricing, and adoption improvements
- Define messaging and market positioning, creating compelling sales enablement content
- Plan new product launches and manage cross-functional implementation
- Develop pricing strategies, including bundling, cross-sell, and upsell models
- Define marketing outcomes and pipeline/revenue KPIs; track performance against targets
You will balance creative work (designing innovative sales enablement programs, developing compelling narratives) with analytical rigor (market research, win/loss analysis, competitive intelligence). You have strong attention to detail and can translate complex ideas into captivating narratives for both buyer and advisor audiences.
Requirements:
- 3+ years in partner marketing, network marketing, or product marketing roles with proven go-to-market strategy management experience
- B2B SaaS industry experience is a major asset
- Experience in market analysis, competitive intelligence, or win/loss analysis; ability to translate findings into positioning, pricing, or roadmap recommendations
- Proficiency with AI tools to optimize commercialization strategy and accelerate daily tasks (data synthesis, market insights, sales enablement and positioning content)
- Excellent written and oral communication skills; ability to create compelling content for both end buyers and technical advisors; portfolio examples required; presentation skills will be evaluated in interview
- Strong attention to detail; ability to transform data into actionable insights for sales enablement and roadmap prioritization, not just trend description
- Self-directed, resourceful, and persistent; thrives with minimal oversight in dynamic environments
- Ability to master new market segments in days or new technology in hours; continuous learner
- Comfortable collaborating across sales, product, engineering, PR, marketing, and leadership teams
- B2B software or product-led growth (PLG) development experience is an asset; experience or strong interest in partnering with sales/sales enablement teams on expansion strategies (cross-sell, upsell) is valued
Note: This role requires strong English proficiency as the selected candidate will collaborate with teams in the US, India, Argentina, Ontario, and Alberta.
