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AppDirect is seeking a Product Marketing Manager to own go-to-market strategy for a business unit's product portfolio. You will be the sole product marketing voice for your unit, responsible for defining priorities and executing independently with minimal supervision.
Key responsibilities include:
- Drive end-to-end go-to-market strategy for product launches, including positioning, success criteria, and cross-functional execution
- Define product marketing outcomes and KPIs aligned with pipeline and new revenue targets; track performance against goals
- Collaborate with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research
- Build and deploy customer marketing strategy for the business unit, focusing on retention programs and cross-sell initiatives on AppDirect's unified monetization platform
- Manage analyst relations for the business unit, including briefings, inquiries, and ongoing positioning with firms like Gartner
- Represent product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing teams; translate business priorities into clear roadmaps
- Contribute to pricing analysis and recommend positioning and value optimization strategies
You will work collaboratively with two peer product marketing managers and a product management director to bring business unit perspective to company-wide planning discussions and ensure alignment across sales, customer success, and marketing on shared priorities.
AppDirect is a subscription platform enabling organizations worldwide to sell any product as a service across any channel and device. The company powers millions of subscriptions globally and is guided by values of authenticity, visibility, and excellence.
