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Salary: GBP 100,000 - 200,000 / annual
Sitemate is seeking a Regional Vice President for Europe to lead and scale GTM operations as the company transitions from startup to scale-up. You will own a 20-person team across sales development, account executives, account managers, and customer success, optimizing current performance while building the foundation for aggressive growth.
This is a hands-on leadership role where you lead from the front, working in the trenches with your team. You'll model Sitemate's GTM Operating Principles daily: keeping the ball in your court, leveraging micro-commitments, and building systematic, repeatable processes that drive consistent outcomes.
Day-to-day responsibilities include: driving conversion at every stage of the funnel (SDR, AE, AM); driving customer success initiatives to reduce churn and expand accounts; coaching underperforming team members through deals and skill development; building and optimizing GTM processes, playbooks, and systems; collaborating with marketing on lead generation and campaign effectiveness; analyzing performance metrics and identifying optimization opportunities; recruiting, hiring, and onboarding new GTM team members; and managing regional forecasting and hiring schedules.
Key challenges include managing sales development across three segments (SMB, Mid-Market, Enterprise); transitioning a scrappy startup GTM team into systematic scale-up operations; optimizing performance while scaling team size and geographic coverage; managing complex B2B sales cycles with multiple stakeholders; balancing individual coaching with team-wide system improvements; coordinating across multiple time zones and cultural contexts in Europe; and maintaining high performance standards during hiring phases.
Sitemate builds best-in-class software and AI agents for the built world, helping construction, infrastructure, and industrial companies work smarter and faster. The company has strong product-market fit, generating thousands of new leads per month through word of mouth and organic channels. Backed by Blackbird, Sitemate has 200 people across 18+ countries with entities in Australia, the UK, the US, and Canada.
The company culture emphasizes transparency, high velocity, hustle, diversity, and innovation. Core values include Handle with Care, Everything Engineered, Quality Certified, Fast Tracked, High Vis, and Rain, Hail or Shine. The team is diverse, with members from 18+ countries; 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and ages range from 22–51.
Workplace flexibility includes 2-3 in-office days with WFH the rest of the week, plus the ability to work from anywhere for several weeks each year. The London office is located in Shoreditch with a large private outdoor terrace, on-site showers, bike storage, and proximity to cafés, galleries, and vibrant nightlife.
REQUIREMENTS:
Must Have:
- Experience leading GTM teams through startup or scale-up environments
- Strong understanding of B2B SaaS sales cycles and metrics
- Proven track record optimizing performing and/or underperforming sales teams
- Experience scaling operations from 10-20 to 50+ person teams
Nice to Have:
- European market experience
- Construction or infrastructure software background
- Previous GM or VP Sales experience at high-growth SaaS companies
- Experience managing multi-country GTM operations
Essential Tools:
- CRM systems (Salesforce, HubSpot, or similar)
- Sales engagement platforms
- GTM analytics and reporting tools
- Video conferencing and async communication tools
Bonus Tools:
- Customer success platforms
- Sales coaching and training platforms
- Business intelligence and data visualization tools
