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ApplyBoard is a global edtech platform that simplifies international student applications by connecting students, advisors, and educational institutions. The company has helped over 1.3 million students from 180+ countries access study abroad opportunities and partners with 1,500+ institutions worldwide.
As Regional Sales Manager for Value Solutions, you will drive revenue growth across your designated market by selling ApplyBoard's value-added services (VAS), including Test Vouchers, GIC, Loans, Forex, and additional offerings. This is a leadership role focused on B2B sales strategy and execution.
Key responsibilities include:
• Revenue Generation: Meet and exceed assigned regional targets by identifying and securing new B2B opportunities; foster relationships with potential and existing customers to drive sales and retention.
• Go-to-Market Strategy: Design and implement region-specific strategies; collaborate with internal stakeholders to align promotional activities, pricing, and sales objectives with company goals.
• Customer Engagement: Activate new customers for product adoption; proactively engage with existing customers to ensure high satisfaction and responsiveness; achieve strong customer engagement scores.
• Product Adoption & Cross-Selling: Work with the product team to enhance offerings and gather feedback; develop strategies to cross-sell to existing customers and maximize revenue potential.
• Technology & Collaboration: Utilize CRM systems and technology platforms to streamline processes and track performance; foster collaboration between sales, marketing, and core business teams.
• Performance Analysis: Monitor sales metrics, identify trends, and adapt strategies; prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.
Required qualifications: Bachelor's degree in Business, Marketing, or related field; 3+ years of sales management experience with proven track record of exceeding targets in B2B environments (education or technology sectors preferred); strong understanding of value-added services; exceptional interpersonal and communication skills; proficiency with CRM tools and data analysis; ability to work collaboratively in cross-functional teams.
