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Salary: USD 70,000 - 90,000 / annual
BrainPOP, a leading digital learning platform trusted by educators and parents for over two decades, is seeking a Regional Sales Manager for the North Region (Midwest, Mid Atlantic, and Northeast). The company reaches an estimated 25 million students annually across two-thirds of U.S. school districts and was acquired by KIRKBI (the LEGO family investment company) in 2022.
The Regional Sales Manager will report to the Regional Head of Growth and Success and drive net-new revenue growth across K-12 school districts in the assigned territory. This is a field-based sales role requiring 50-70% regional travel. You will navigate complex, multi-stakeholder buying cycles and build deep, consultative relationships with Superintendents, Chief Academic Officers, and IT Directors to align BrainPOP's platform with district strategic goals, equity initiatives, and student achievement metrics.
Key responsibilities include:
- Owning the full sales lifecycle: prospecting, pipeline development, and closing complex, large-scale agreements (new, upsell, cross-sell, expansion) with mid- to large-sized K-12 districts
- Managing complex procurement processes including multi-stakeholder committees, RFP processes, board approval cycles, and data privacy compliance
- Delivering consultative selling by uncovering district pain points (learning loss, budget constraints, curriculum gaps) and presenting ROI-driven solutions
- Building product fluency and delivering onsite and virtual sales presentations and product demos
- Leveraging deep understanding of education funding mechanisms (Title I, IDEA, ESSER legacy funds, state-level grants) to position solutions strategically
- Partnering with Customer Success and Implementation teams to ensure seamless handoffs and drive long-term adoption and renewal readiness
- Maintaining disciplined CRM pipeline management and data-driven reporting of territory activities
You will develop and execute a strategic regional territory plan, demonstrating expertise in the educational landscape of your territory, including state-specific curriculum needs, district nuances, and funding trends. The ideal candidate is based in the Eastern time zone and has existing relationships with district-level leadership.
QUALIFICATIONS:
- 5+ years of quota-carrying, solution-based sales experience targeting K-12 school districts
- Experience selling to K-12 school districts in the Midwest, Mid Atlantic, and Northeast
- Demonstrated expertise in your region/territory; existing relationships with district-level leadership highly preferred
- Demonstrated experience developing and executing a strategic territory plan and prospecting strategy
- Evidence of quota achievement over consecutive years in the assigned territory
- Experience presenting and demonstrating curriculum or technologies both online and face-to-face with executive-level stakeholders
- Experience managing pipelines in CRM systems like Salesforce; ability to leverage data and reporting for strategic decision-making
- Experience leveraging sales tools (Gong Engage) and approved AI tools to enhance productivity
- Experience in supplemental curriculum strongly preferred
- Experience selling ELL products a strong plus
- Prior teaching experience a plus
- Bachelor's Degree preferred
- Valid Driver's License required
Required competencies: self-starter with ability to manage all phases of sales process from lead generation to closing; energetic and independent with strong work ethic; articulate communicator with strong writing skills; skilled negotiator; organized with strong prioritization and planning abilities; disciplined about CRM pipeline management and data integrity; able to travel 50-70% in assigned territory.
