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Okta is seeking a Regional Marketing Specialist to support the Demand Generation team in the TOLAM region, reporting to the Director of Regional Marketing for Strategic & Key Accounts. This role focuses on driving pipeline growth in the Strategic segment through integrated regional marketing programs and events.
Key responsibilities include planning and executing regional marketing programs with performance reporting and ROI analysis. You will partner closely with field sales teams to identify priorities and deploy campaigns aligned to pipeline and revenue targets. The role involves managing campaign budgets, ensuring leads are accurately captured and routed to sales teams, and coordinating with sales and SDR teams on campaign readiness and follow-up activities.
You will research, evaluate, and launch events, sponsorships, and in-person marketing initiatives aligned to regional and corporate goals. This includes overseeing regional fulfillment processes, managing promotional inventory and vendors, and collaborating with Channel and ISV partners on local marketing programs. Communication of program plans, timelines, and results to cross-functional stakeholders and leadership is essential.
The ideal candidate brings 2+ years of marketing experience with a Bachelor's degree (Marketing preferred). Experience with marketing automation and CRM platforms (Marketo and Salesforce preferred) is valuable, as is background in integrated, ROI-driven marketing and lead generation programs with ABM experience. Strong analytical abilities, exceptional communication skills, and the ability to thrive in a dynamic, fast-paced environment are critical. You must be a self-starter comfortable with multitasking, independent work, and regional travel for meetings and events.
