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Mollie is a fast-growing European fintech (founded 2004, 250,000+ customers) that simplifies payments and money management for businesses. The company operates across 12+ locations with 900+ employees and is backed by venture capital.
As Regional Marketing Manager for Benelux, you will own the complete marketing function across the Netherlands, Belgium, and Luxembourg. You'll serve as the bridge between Mollie's central marketing strategy and local market execution, reporting directly into regional leadership.
Key responsibilities include:
- Design and execute end-to-end integrated campaigns spanning brand awareness, demand generation, lead nurturing, and account-based marketing (ABM)
- Develop regional campaign plans, secure budget allocations, and optimize spend for maximum ROI
- Localize central marketing playbooks to reflect Benelux market dynamics and cultural nuances
- Manage regional tradeshows and owned events in coordination with sales and channel teams
- Track KPIs (MQLs, pipeline contribution, brand awareness, event ROI) and use data to continuously refine the marketing mix
- Act as the primary marketing stakeholder on the regional leadership team, connecting central expertise with local commercial goals
You'll need 5+ years in campaign management and multichannel execution within SaaS, B2B tech, startup, scale-up, or fintech. Strong ABM and lead generation experience is essential. You must be analytically minded, with native or professional Dutch fluency and deep knowledge of Dutch market dynamics. Proven hands-on experience managing tradeshows, events, and campaigns is required. Excellent cross-functional collaboration and stakeholder management skills—especially influencing without direct authority—are critical in this fast-paced, outcome-driven environment.
