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Datadog is seeking a Regional Marketing Content Manager to drive brand presence and business growth across LATAM markets including Brazil, Mexico, Chile, Colombia, and Argentina. This role extends beyond translation to lead the development, adaptation, and execution of content strategies that localize Datadog's global messaging for regional audiences while creating original, market-specific content.
You will work closely with global and regional teams to ensure consistent brand experience across product messaging, campaigns, events, and digital channels. Key responsibilities include developing and executing tailored content strategies for LATAM markets, including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives. You'll create and adapt localized storytelling and messaging based on global marketing assets, manage high-quality content creation in collaboration with global teams and external partners (translation vendors, writers, creative agencies), and oversee content publishing across multiple channels including website, social media, blogs, email, and event materials.
Additional responsibilities include providing market insights and feedback to global teams to inform global marketing strategies, ensuring brand consistency across tone, voice, and messaging in all LATAM marketing assets, overseeing localization projects including planning, timelines, quality, and cost management, and measuring and optimizing content performance including lead generation, engagement, and ROI.
You bring native-level fluency in Portuguese and professional fluency in English and Spanish. You have 5+ years of hands-on experience in marketing or content development, preferably in B2B, IT, or SaaS industries, with proven experience adapting global marketing messages for LATAM markets. You have experience planning and executing digital marketing campaigns across web, blog, social media, and email, and deep understanding of LATAM markets, technology landscape, and customer behavior. You demonstrate keen interest in and practical experience using AI-powered content creation tools to improve quality, efficiency, and creativity.
Nice-to-have qualifications include experience or understanding of translation and localization processes, skills in content creation including copywriting, editing, or conducting interviews, knowledge or experience with ABM or digital marketing, and experience in product marketing within SaaS or cloud industries. Datadog operates as a hybrid workplace and values people from all walks of life.
