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DevRev is hiring Regional Field Marketing Managers to lead demand generation and field marketing across the US East and US West territories. This role sits within the GTM Nurture team, which runs regionalized field marketing motions globally.
You'll own the complete regional marketing plan for your territory (either East or West), orchestrating programs across three pillars: experiences (executive briefings, hosted dinners, direct mail, gifting), community (customer advisory boards, local meetups, advisor engagement), and customer marketing (regional newsletters and content deployment). You'll execute a month-by-month cadence with no lead left behind and every touch personalized at scale.
Key responsibilities include: building and running the regional monthly plan across events, direct sends, and customer marketing; delivering quarterly executive briefings and approximately three hosted dinners per month across Tier-1 and Tier-2 cities; executing the executive direct-mail program at ~7 accounts per week plus targeted gifting campaigns; deploying monthly and bi-monthly newsletters into regional accounts; ensuring every engagement compounds through digital retargeting and sales follow-up; and conducting deep account and people research to personalize every touchpoint.
In your first 90 days, you'll stand up and execute the direct-mail and events motion for your half of the US, clear the executive direct-mail backlog at a sustainable pace, land the season's first executive briefings, and establish roughly three hosted dinners per month with proper city coverage. You'll deliver a fully-loaded, month-by-month regional plan that hits coverage and touchpoint targets and flows into digital and sales channels.
You'll work closely with your East/West counterpart and peer regional field marketing managers in EMEA and APJ. Cross-functional partners include customer marketing (content, references, newsletters), sales and SDR teams, and digital marketing (retargeting).
DevRev is building Computer, an AI teammate that unifies data sources, tools, and workflows into a single AI-ready platform. The company is backed by Khosla Ventures and Mayfield with $150M+ raised and is trusted by global companies across industries.
