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The Farmer's Dog is a venture-backed direct-to-consumer pet food company that has delivered over 1 billion meals and raised $150M+ in funding. The company is transforming the $90 billion pet food industry by replacing processed kibble with personalized, fresh, subscription-based dog food.
As Regional Activation Manager for the West, you will own end-to-end execution of brand activations, events, and market-level initiatives across the Western region. Your responsibilities include:
• Plan and execute regional activations, events, and partnerships that drive brand awareness and consumer engagement
• Localize national campaign concepts for Western markets, ensuring cultural and audience relevance
• Manage regional budget and track ROI on activation spend
• Source venues, coordinate vendors and staffing, handle on-site logistics, and manage day-of execution
• Build and maintain relationships with local partners, venues, and external stakeholders
• Serve as primary point of contact for regional stakeholders and cross-functional teams
• Travel within the region (50-60%) to support on-site activations
The role requires translating broader brand strategy into impactful, locally-relevant experiences while maintaining consistent execution. You'll work cross-functionally with acquisition, product, and operations teams in a culture that emphasizes customer-centric problem-solving, hypothesis-driven work, and rapid iteration over rigid processes.
The Farmer's Dog values skepticism, execution for impact, and a holistic approach to customer journey—rejecting industry benchmarks in favor of continuous improvement.
