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Attention Arc is seeking a Programmatic Trader to join the Activation team, where you'll execute and optimize programmatic advertising campaigns across multiple platforms. In this role, you'll own day-to-day campaign management, combining technical expertise with analytical thinking to drive measurable business outcomes.
Your responsibilities include executing and optimizing campaigns across Google Campaign Manager 360, DV360, The Trade Desk, and other demand-side platforms. You'll implement and validate tracking to ensure accurate measurement, monitor campaign pacing and health, and build actionable reporting that translates data into business insights. You'll partner with Planning, Analytics, Ad Operations, and platform teams to align campaign setup with strategic objectives.
On the optimization side, you'll develop audience targeting, bidding, and optimization strategies aligned with client goals. You'll manage budgets, pacing, forecasting, and bid adjustments to maximize efficiency. You'll execute testing strategies across audiences, creative, inventory, and bidding approaches, while maintaining rigorous quality assurance standards.
Analytically, you'll analyze campaign data to identify trends and opportunities, using Excel, Tableau, SQL, Python, or similar tools. You'll translate results into recommendations that help internal teams and clients understand performance and inform future strategy. You'll also stay current on programmatic capabilities, privacy regulations, and industry trends, contributing knowledge that strengthens team expertise.
You'll bring 1-2 years of experience managing campaigns in DSPs like The Trade Desk, DV360, or MediaMath. You have strong understanding of programmatic buying, audience targeting, bidding strategies, and campaign measurement. You're proficient in Excel and experienced with analytical tools like Tableau, SQL, or Python. You understand Google Campaign Manager 360 and digital ad serving best practices, with experience across display, video, mobile, CTV, OTT, and audio channels.
