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Programmatic Advertising Specialist

Jellyfish - Cape Town, Western Cape, South Africa - Hybrid - posted 2026-07-23

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Jellyfish is a global digital marketing agency combining tech expertise, creative talent, and media/data specialists to drive client growth across the digital landscape. As a Programmatic Advertising Specialist, you will optimize campaign performance across programmatic platforms, develop strategic insights for clients, and collaborate across teams to deliver comprehensive digital solutions. Key responsibilities include optimizing campaigns on demand-side platforms (DV360, Amazon, The Trade Desk), interpreting attribution modeling and third-party analytics data, and engaging with deal economics and media allocation decisions. You'll partner with Business Development on prospective client strategies, interface directly with clients through written and verbal communication, and experiment with new technologies to solve complex advertising challenges. You bring 2+ years of programmatic advertising experience in an agency environment, with strong knowledge of real-time bidding, ad formats (display, video, CTV), and the Google Marketing Platform ecosystem. You're proficient in DSP management, comfortable with numerical analysis, and skilled at translating data insights into business strategy. Strong business writing and structured project management abilities are essential, along with the flexibility to adapt to competing priorities. Jellyfish emphasizes skills and behavioral fit over credentials. The role offers hybrid flexibility (up to 60% remote), flexible hours between 8am-6:30pm, discretionary annual bonuses, and generous family support including 14 weeks paid leave for primary caregivers. The company prioritizes diverse perspectives and inclusive collaboration.

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