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Worldly is an impact intelligence platform serving 40,000+ global brands, retailers, and manufacturers with ESG and supply chain data. As Product Marketing Manager for Supplier Network Growth, you'll own the marketing strategy and execution for Worldly's supplier-side business across East and Southeast Asia—the region where tens of thousands of manufacturers on the platform operate.
You'll be responsible for positioning and messaging that helps suppliers discover Worldly, purchase, onboard, and derive ongoing value. Your work directly drives revenue through improved supplier acquisition and retention. Key responsibilities include: adapting global positioning for local markets across China, Vietnam, Thailand, and the broader region; driving the supplier purchase and onboarding experience to reduce friction and increase conversion; creating supplier-focused content and enablement at scale using AI-assisted workflows; and serving as the voice of the supplier within product development cycles.
You'll produce onboarding emails, success stories, assessment guidance, in-product copy, and partner materials—building and running these workflows yourself rather than waiting in queues. You'll partner cross-functionally with Regional Supplier Engagement, Lifecycle, Demand Generation, Growth, and Product teams across time zones. You'll also support association and partner co-marketing initiatives with industry bodies that shape supplier thinking around assessments and standards.
The role requires minimum 6 years in product marketing or adjacent go-to-market functions (content, demand, lifecycle, partner, community marketing) in B2B SaaS or B2B ecommerce. You need proven experience directly increasing revenue through marketing programs targeting business customers, consumer goods supply chain knowledge, and manufacturing industry familiarity. Fluency in English plus at least one regional language (Mandarin strongly preferred) is essential. You must be a strong writer capable of translating technical and regulatory material into clear, human-centered copy. Data literacy and AI fluency—or eagerness to develop it—are core to how the team operates. You'll report to the Senior Director of Product Marketing and work closely with regional teams in Hong Kong.
