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Binance is seeking a Product Marketing Manager to drive go-to-market strategy and execution across South Asia. In this role, you will own product positioning, messaging, and launch campaigns for Binance's digital asset and blockchain products in the region. You'll collaborate with product, engineering, and regional teams to understand market dynamics, customer needs, and competitive landscape in South Asia, translating insights into compelling marketing narratives and campaigns.
Key responsibilities include developing and executing product marketing strategies tailored to South Asian markets, creating product positioning and messaging frameworks, managing product launch campaigns and timelines, conducting market research and competitive analysis, building relationships with key stakeholders (product, sales, partnerships), and measuring campaign effectiveness through KPIs and analytics.
You will be the voice of the customer internally, advocating for market needs and feedback to inform product decisions. You'll also support regional sales and business development teams with collateral, training, and go-to-market support. This is an opportunity to shape how Binance's products are perceived and adopted across a high-growth region with significant cryptocurrency adoption and financial inclusion potential.
The ideal candidate has 3-5 years of product marketing experience, preferably in fintech, crypto, or B2B SaaS. You understand product-market fit, can synthesize complex technical concepts into clear customer value propositions, and have experience launching products in emerging or competitive markets. Strong analytical skills, cross-functional collaboration ability, and comfort with ambiguity in a fast-moving environment are essential.
