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Hinge Health is seeking a Product Marketing Manager to lead go-to-market strategy and execution for new vertical expansions in musculoskeletal (MSK) care. You will report to the Director of Product Marketing, Digital Care, and own the full product marketing lifecycle—from positioning and launch planning through messaging development, enablement, and adoption measurement.
In your first 30 days, you will build deep expertise in new verticals solutions, including their strengths, differentiators, and competitive positioning. You will create and refine slides, messaging frameworks, FAQs, and objection-handling resources to support health-plan approvals and client conversations.
Within 60 days, you will lead live enablement sessions and establish reliable processes for answering cross-functional questions and maintaining up-to-date resources. Over six months, you will independently own product marketing for new verticals, prioritizing approval needs with Health Services and delivering assets that move decisions forward. You will drive client readiness and adoption through coordinated launch communications, practical resources, and live enablement. You will establish adoption metrics with Client Success and use client feedback, recurring objections, and performance data to continuously improve messaging and execution.
By year-end, you will have expanded new verticals availability across the book of business, driven measurable client adoption against agreed goals, led comprehensive go-to-market planning aligned with the product roadmap, and kept leadership informed with concise updates on progress, risks, and decisions needed.
You are a clear communicator who translates complex clinical and product information into concise messaging and well-structured presentations. You are a hands-on owner who connects business priorities to daily execution and takes accountability for results. You are a learn-it-all who seeks feedback without defensiveness and quickly builds fluency in unfamiliar products and markets. You work efficiently with cross-functional partners (Health Services, Client Success, Product, Clinical), make tradeoffs explicit, and follow through. You bring urgency, sound judgment, and resourcefulness, adapting when priorities change and keeping work moving through constraints.
Hinge Health uses AI-powered technology to scale healthcare delivery for musculoskeletal conditions, serving 60+ health plans and 20+ million people across 2,800+ employers. The company is headquartered in San Francisco with offices in Montreal and Bangalore. The hybrid model requires 3 days per week in the San Francisco office.
REQUIREMENTS:
Basic Qualifications:
- Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes
- Demonstrated ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams
- Experience leading cross-functional work from planning through execution, influencing partners without direct authority, and improving work through feedback
Preferred Qualifications:
- Product marketing experience in healthcare, digital health, or another complex, evidence-based category
- Experience working with benefit managers, health plans, or healthcare services teams
- Experience enabling sales, client success, or partnership teams to drive adoption
- Experience translating clinical or technical information into differentiated, business-relevant positioning
- Experience measuring adoption and using customer feedback to improve go-to-market execution
