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Scopely is seeking a Product Marketing Manager to drive go-to-market strategy and execution for Monopoly GO!, one of the world's most successful mobile games with tens of millions of players. This hybrid role (2 days/week in Culver City) offers the opportunity to work on a multi-billion-dollar game title alongside a world-class marketing team spanning Canada, Europe, and the US.
You will own seasonal campaign planning and execution across major launches, in-game events, and seasonal content. Key responsibilities include developing creative strategy and overseeing asset production (trailers, key art, promotional materials) in partnership with internal creative teams and external agencies. You'll drive User Acquisition and Reactivation creative development, collaborating with Performance Marketing to test messaging, optimize campaigns, and build scalable creative frameworks that drive player acquisition and retention.
Cross-functional alignment is critical: you'll develop processes and communications to keep Publishing, Community, CRM, Social, ASO, UA, and other teams aligned on the product roadmap and upcoming launches. You'll also manage marketing workstreams for licensed IP collaborations, coordinating with external licensors and internal stakeholders on launch plans, creative reviews, and approvals. Over time, you may independently own select partnerships.
To succeed, you'll need deep product expertise in Monopoly GO!, understanding its systems, live operations, and roadmap to inform marketing strategy and business initiatives.
Required: Bachelor's degree in Marketing, Business, Communications, Advertising, or related field; 4–6 years of product marketing, brand marketing, or related marketing experience; proven ability to drive campaigns from planning through execution; experience developing creative assets and collaborating with cross-functional teams and agencies; strong strategic thinking and stakeholder influence skills; passion for gaming and understanding of player motivations. Preferred: experience with licensed IPs, gaming or entertainment industry background, AAA or mobile game experience.
