SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Scopely, a leading mobile games company home to Pokémon GO and MONOPOLY GO!, is seeking a Product Marketing Manager, Live Events to join the Pokémon GO team in Mexico City on a hybrid basis (3 days/week in office).
You will lead end-to-end product marketing strategy for Pokémon GO's global portfolio of real-world live events, from major tentpole experiences to scaled programs. This role combines strategic thinking, creative marketing, cross-functional leadership, and AI-forward capabilities to shape positioning, branding, and market launches.
Key responsibilities include:
- Owning complete product marketing strategy for assigned live events, defining objectives, audiences, positioning, and go-to-market plans aligned with player and business goals
- Partnering with Production, Game Design, Product Management, and cross-functional leaders to shape event concepts and connect in-game and real-world experiences
- Translating event concepts and player insights into clear positioning, value propositions, campaign narratives, and messaging frameworks
- Developing creative briefs and partnering with internal teams, agencies, regional partners, and external stakeholders to execute campaigns
- Building global marketing plans across web, social, CRM, community, PR, creators, platform partnerships, paid media, and regional channels with local adaptation
- Coordinating stakeholders across functions and regions to align on positioning, creative, communications, approvals, and launch readiness
- Establishing KPIs and success criteria, partnering with Analytics to evaluate performance, and translating learnings into future recommendations
- Leveraging AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization, workflows, and performance analysis
- Championing the player perspective by bringing deep understanding of community sentiment and participation barriers into decisions
Requirements:
- 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines, with demonstrated go-to-market strategy development for consumer products, experiences, or live-service businesses
- Demonstrated ability to lead complex cross-functional initiatives involving Product, Creative, Marketing, Production, regional teams, and external partners
- Strong project management and organizational skills with ability to influence without direct authority, navigate trade-offs, and manage overlapping timelines
- Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing
- Experience using player, product, campaign, and/or event data to identify opportunities, establish metrics, measure performance, and inform strategy
- Advanced fluency with AI-powered tools and demonstrated ability to apply them meaningfully to marketing strategy and execution
- Excellent written, verbal, and presentation skills; ability to create clarity and drive alignment with senior stakeholders and external partners
- Strong English language skills required for this global role
- Bachelor's degree or equivalent practical experience
Bonus qualifications:
- Experience marketing large-scale live events, experiential programs, location-based entertainment, or real-world consumer experiences
- Experience marketing mobile or free-to-play games or working on live-service products with frequent content and event cadence
- Experience developing marketing strategies with global and regional teams across multiple markets and cultures
- Experience building or scaling AI-enabled marketing workflows, experimentation frameworks, or creative processes
- Experience partnering with Product Management, Game Design, Production, and live event teams in major entertainment or licensed IP environments
- Understanding of Pokémon GO, its community, and the broader Pokémon franchise
- Experience working with Japanese business partners or Japanese language proficiency
