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Salary: USD 106,000 - 166,000 / annual
Addepar is a global data and AI platform serving investment professionals across wealth management, family offices, and institutional investing. The company unifies portfolio, market, and client data to deliver AI-powered insights, serving over 1,400 firms managing nearly $9 trillion in assets across 60 countries.
You will own product marketing strategy for the single-family office (SFO) segment across EMEA, LATAM, and APAC regions. This is a hands-on role combining strategic market development with tactical execution. You'll become the expert on SFO buyer personas, operating models, and regional market dynamics—understanding how family offices evaluate, adopt, and expand their use of Addepar's platform.
Key responsibilities include: developing segment and regional positioning that connects Addepar's global platform narrative to distinct regional needs; building strong cross-functional partnerships with regional Sales, Relationship Management, and Demand Generation teams; defining buyer personas and mapping full customer journeys from awareness through expansion; crafting and executing SFO-specific campaigns tailored to EMEA, LATAM, and APAC markets; creating scalable core marketing materials (campaign content, sales enablement, thought leadership, co-branded resources) and adapting them for regional use; supporting product launches with region-specific positioning and activation plans; and continuously researching market trends, competitive dynamics, and program effectiveness to refine go-to-market approach.
You'll work in a collaborative environment where regional insights directly shape global strategy. The role requires balancing consistency of the core platform message with sensitivity to regional cultural nuances, client needs, and product availability. Success means generating awareness and demand among prospects while driving adoption and expansion among existing clients across three major international regions.
