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Salary: USD 150,000 - 175,000 / annual
Censys is seeking a Senior Product Marketing Manager to own the go-to-market strategy for its Exposure Management product line. Reporting to the Director of Product Marketing, you will be the cornerstone of GTM execution, collaborating closely with Product, Marketing, and Sales teams to establish Censys as a market leader in internet intelligence and cybersecurity.
You will take full ownership of the attack surface management product, leading the creation and execution of a compelling value proposition built on deep understanding of market share, competitive landscape, technical nuances, and customer use cases. Your responsibilities include:
- Establish unique value propositions for products with clear understanding of target markets and buyer personas
- Develop and execute consistent product launch processes with product and marketing teams
- Author compelling, high-quality product content at business and technical levels across print, web, social media, and video formats
- Collaborate with content and demand generation teams to drive marketing strategy that meets pipeline, bookings, and conversion targets
- Build and execute cross-functional plans involving product management, business development, and sales
- Develop and deliver sales enablement materials, competitive intelligence, and strategies to increase sales productivity
- Engage in analyst relations with firms like Gartner and Forrester
- Partner closely with sales to understand and document personas, use cases, and common objections
- Analyze win/loss reporting, close rates, and key funnel metrics to inform product marketing direction
Censys delivers real-time internet intelligence to global governments, over 50% of the Fortune 500, and leading threat intelligence providers. The company was founded by researchers and practitioners committed to data quality, trustworthiness, and transparency.
REQUIREMENTS:
- 3+ years of product marketing experience in cybersecurity industry, with strong preference for threat intelligence/detection, vulnerability management, and asset discovery spaces
- Exceptional communication and writing skills; proven ability to translate complex technical concepts into clear, compelling messaging for diverse audiences including C-level executives and technical practitioners
- Strong project management and time management abilities; capacity to handle multiple high-priority tasks in fast-paced, deadline-driven environment
- Experience working collaboratively with sales teams, product management, press, and industry analysts to drive cohesive go-to-market strategies
- Highly motivated, proactive, and detail-oriented mindset with commitment to quality and passion for achieving results
- Ability to excel in demanding environments, showcasing adaptability, initiative, and follow-through on complex projects
- Superior presentation and communication skills; capability to engage and persuade variety of stakeholders from internal teams to external partners
- Collaborative spirit and hunger for success; thriving in team settings and contributing to shared goals
