SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 116,500 - 189,800 / annual
Duolingo is seeking a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math, a product designed to make math learning engaging and rigorous for learners worldwide. In this role, you will shape how the product connects with learners, parents, and teachers while working cross-functionally with Product, Design, and Marketing teams.
Key responsibilities include developing and implementing comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math. You will conduct consumer research and competitive analysis to inform value proposition development and feature positioning. You'll develop go-to-market plans for new product and feature launches, including messaging, positioning, and promotional strategies. Collaboration is central to this role—you'll work closely with product management, design, engineering, and marketing to ensure successful product launches with clear, cohesive marketing plans.
You will develop and implement high-impact marketing campaigns across multiple channels, including in-app communications, app store optimization (ASO), social media, email marketing, and content marketing. You'll track and analyze campaign performance, providing actionable insights and recommendations for optimization. As the internal authority and advocate for Duolingo Math, you'll ensure consistent messaging and alignment across all teams.
Required qualifications include a Bachelor's degree in Marketing, Business, or a related field, plus product marketing experience ideally in consumer technology with a track record of launching and scaling successful products. You should have a strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products. Experience marketing educational products for children is valued, with background in mobile apps, games, or classroom learning tools as a plus. You'll need excellent written and verbal communication skills, a data-driven mindset, and experience collaborating cross-functionally in fast-paced environments.
