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Revolut is a global fintech super app with 50+ million customers, offering spending, saving, investing, exchanging, and travel products. The company is seeking a Product Marketing Manager to own the crypto marketing roadmap end-to-end, positioning crypto as a key growth area for the business.
In this role, you will develop and execute long-term marketing strategies across all channels for Revolut's crypto products. You'll design data-driven quarterly roadmaps that prioritize initiatives aligned with the crypto department's KPIs and milestones. Working cross-functionally with Product, Design, Data Science, Engineering, and Growth teams, you'll create go-to-market strategies for new crypto product launches, brief creative teams, develop audience strategies and value propositions, and orchestrate PR campaigns.
Key responsibilities include: owning the crypto marketing strategy; creating impactful quarterly roadmaps; extracting actionable insights from customer feedback and performance data; understanding customer needs across core and expansion markets; leading launch strategies with creative excellence and flawless execution; developing comprehensive messaging and positioning; and building strong cross-functional relationships in a fast-paced environment.
You should have experience in B2B or B2C product, brand, or consumer marketing in a hyper-growth global tech company. A strong track record in consumer marketing, creative acumen, and understanding of in-product, digital, and PR channels is essential. You must be skilled at analyzing data, distilling insights, and informing strategy. Excellent communication, interpersonal skills, and the ability to thrive in a dynamic startup environment are critical.
Nice-to-haves include experience at a Tier 1 strategy consulting firm and knowledge of crypto products and markets.
