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Plaid is seeking a Product Marketing Manager for Credit to drive go-to-market success for new and existing credit products. You'll be the strategic right hand of the Credit product team, owning product-market fit work and GTM strategy from alpha through general availability.
Key responsibilities include:
• Product-Market Fit: Independently gather and synthesize market signals including customer feedback, competitive intelligence, pricing data, and TAM analysis. Lead ICP development and maintenance. Steward Credit products through alpha and beta phases, owning the design partner process. Provide data-driven recommendations on feature set, architecture, and pricing to the product team, and actively represent customer needs in roadmap reviews.
• Customer Comprehension and Advocacy: Develop and maintain ICPs for the Credit product area. Lead customer discovery and synthesize qualitative and quantitative insights into actionable recommendations. Define audience targeting for Credit use cases. Consistently surface customer themes to Product and drive advocacy with evidence.
• Messaging and Positioning: Own end-to-end messaging and positioning for the Credit product area. Develop compelling narrative hierarchies from value proposition to full story. Validate messaging through experimentation, research, and field testing. Iterate based on product changes, competitive shifts, and GTM performance. Partner with other PMMs on cross-product messaging.
• GTM Strategy and Execution: Create and drive GTM strategy and launch plans for Credit products. Set goals for GTM programs and track adoption and funnel metrics. Develop integrated campaign strategies with channel owners. Proactively identify and resolve obstacles to GTM execution.
• Sales and GTM Enablement: Own all GTM and sales enablement for the Credit product area. Ensure collateral is easy to find, up to date, and reliable across all channels. Lead enablement sessions tailored to audience and sales stage. Gather sales feedback systematically and incorporate into future materials.
Plaid powers financial connectivity for millions of users across thousands of companies including Venmo, SoFi, Fortune 500 companies, and major banks. The company's network covers 12,000 financial institutions across the US, Canada, UK, and Europe.
Requirements:
• 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company
• Credit/lending experience strongly preferred
• Outstanding written, storytelling, and visual communication skills; comfortable developing marketing and sales content that resonates with lenders
• Exceptional ability to conceptualize and execute integrated marketing campaigns
• Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, and Engineering
• Strong presence and verbal communication skills
